Company profile
We have a wide portfolio of products in our portfolio to meet consumer needs, the business strategy is focused on the development of it’s “core” and “seed” brands. The core brands are the six main brands that combined deliver the majority of our revenues and profit. The “seed” brands are those that we believe have the potential to be core brands of the future, some of these will be successful and some will fail. Our track record to date is excellent with innovations such as Fruit Shoot and J20 becoming the number one in their categories in the UK.