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Britvic plc

Seed brands

Our seed brands are those that we believe have the greatest potential for growth and may become core brands in the future.

Gatorade

  • #1 sports drink in the world
  • A new natural formulation
  • Ambition to be the GB #2 by summer 2011

Drench

  • A UK-sourced water that has grown by over 200% this year
  • Recently added a juice drink offering under the Drench name

V Water

  • #3 functional water brand
  • A small category but with longer term growth potential
  • Acquired by PepsiCo in 2008

Pepsi Raw

  • The world’s first cola to use natural ingredients where possible
  • Britvic chosen as the global launch partner by PepsiCo

Lipton Ice Tea

  • The 5th PepsiCo franchise awarded to Britvic in the UK
  • A global brand in what is currently a small category in the UK
 

Mountain Dew Energy

  • The latest PepsiCo brand to be distributed by Britvic
  • A 1 billion litre global brand
  • Innovating the glucose/stimulant category