The group strategy is for growth through both ORGANIC and INTERNATIONAL expansion.
Organic GB revenue growth will be achieved by growing and supporting our brands, driven by:
-
MARKET growth of 2-3 %
- Expandability - by meeting consumer needs in the future there is a significant opportunity to increase consumption
- Cohorting – younger people consume more and take their habits with them as they grow older
- Population – the UK population is expected to reach 71.6M by 2033, an increase of 10.2M
- 2 major INNOVATION launches per annum adding 1% to 2% to revenue in a full year
- This will include both new brands, brand extensions and new packs
- Average Realised PRICING increase of 1% per annum
- Pricing – growing the category value through price management
- Maximising the effectiveness of promotional activity
- Improving brand and channel mix
- Closing DISTRIBUTION gaps in all routes to market
- Our single-serve portfolio now offers an unparalleled choice and allows us to compete effectively in the impulse and foodservice channels
- Becoming the partner of choice of retailers through compelling consumer and category insight
- Developing equipment solutions such as Xtra-cold dispense/fountain
- Understanding the different needs of in-store and online shoppers to maximise the opportunities
International expansion by:
- Acquiring INDEPENDENT STILLS businesses in Europe
- In 2010 we acquired the Fruité Entreprises business in France, with leading brands such as Teissiere and Pressade
- Further consolidation of strong brands or businesses that offer inroads into new technologies
- Consolidating PEPSICO FRANCHISES in Europe
- Building on our strength in GB and Ireland to become a partner of choice for PepsiCo in mainland Europe
- The EXPORT of Britvic products globally
- Delivering to over 50 countries
-
LICENSING / FRANCHISING of Britvic brands
- Developing opportunities for our key brands such as J20, Robinsons, Fruit Shoot and Juicy drench in markets outside of our operational territories